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What does it take to live a life of significance? When Indianapolis Colts coach Tony Dungy took home the trophy in Super Bowl XLI fans around the world looked to him as the epitome of success. Athletic victory professional excellence fame and celebrity awards and honors -- he had it all. But even in that moment he knew those achievements had little to do with his ultimate significance as a man. Coach Dungy still passionately believes that there is a different path to significance -- a path characterized by attitudes ambitions and allegiances that are all too rare but uncommonly rewarding.